The first and most obvious Facebook marketing tool for brands is Facebook Pages. Like a personal profile, a Page is the hub of information for your brand, be it a company, product, service, or even expert or celebrity.

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So when you get people to like your page, it’s a good idea to recommend they follow you and see your posts first. It’ll save you a lot of money in the long-term if you don’t have to boost posts as much or often.There are a few key differences between pages and profiles.To connect with someone as a personal profile, you’ll both need to confirm the friendship request.When you have a page, people can like and follow without any approval from you.Another difference is that there are no limits to the number of people that can like your page. If you have a personal account, you can only have 5,000 friends. But a page can have thousands or even millions of people who like it.The best part of Pages is that they’re free and easy to set up. You can literally build a new Page in the next 15 minutes and look as professional as a Fortune 500 company.