Instagram is a photo and video sharing social networking service originally created for smartphones. Since its inception in 2010, the platform has soared in popularity, especially among millennials. Instagram marketing is the way that brands use Instagram to connect with their target audiences and market their offerings. Recently, it’s gained popularity as an exciting method for brands to show off their cultures, recruit new employees, engage with customers, and show off products in a new light.
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Similar to Facebook and Twitter, everybody who creates an Instagram account has a profile and newsfeed. Users can interact with one another by following, being followed, private messaging, and commenting on or liking photos or videos. The in-app filters and editing options Instagram offers make the app unique because it was the first app to offer in-app editing to this extent.
There are dozens of social media platforms for marketers to choose from, with each and every one offering different features, opportunities, and nuances. For marketers, it’s all about understanding where your audience lives and what platform will enable you to best reach it.
With the growing popularity of Instagram marketing over recent years, the value is clear. If the features we listed above didn’t convince you of Instagram’s appeal, this might: the photo-sharing app recently celebrated 1 billion monthly active users. More importantly, these users are incredibly engaged, with more than 60 percent logging in every single day. And that’s still not all.
Instagram marketing strategy would look like the following:
- Identify your audience
- Determine brand goals and objectives
- Build your team and assign specific roles
- Establish your brand personality
- Create your Instagram theme
- Utilize Instagram Stories
- Implement a social media calendar
- Check in on your Instagram Analytics
