The best types of business referrals come from existing customers. Provide a revenue share or special pricing for customers that are able to deliver leads that turn into new clients. Developing an incentive program for customers that make referrals is a win-win situation. Often a simple discount can keep your business at the forefront of the customer’s mind when their meeting with someone that fits your target market.
Our employees see the world through the eyes of a business owner and leverage analytics and data to market our clients’ businesses as if they were our own.
Some tips for how to best promote your business with YouTube.
- Keep your channel branding consistent with your other social media accounts
- Optimize your title and description for SEO and searcher intent
- Feature real people or animated faces in your videos, not just words or B-roll
- Choose a video thumbnail that accurately represents your video content
- Include calls-to-action (CTAs) in every video
- Make it easy for others to share your videos
- Create playlists that feature your videos and others
- Produce videos on a regular basis, and consider doing a video series
Watch Time and Audience Retention
Watch time is important because it’s one of YouTube’s ranking factors. A video with a higher watch time is more likely to rank higher in results. YouTube provides a line item report on watch time, views, average view duration, and average percentage viewed for individual videos, location, publish date, and more.
Traffic Sources
The traffic sources report shows how viewers are finding your content online. This provides valuable insight on where to best promote your YouTube content.
Demographics
The demographics report helps you understand your audience by reporting on their age and gender. You can then break down age groups and genders by other criteria such as geography.
Engagement Reports
Engagement reports help you learn what content is resonating with your audience. Here you can see what viewers are clicking, sharing, commenting, and promoting. You can also see how your cards and end screens are performing in your engagement reports.
